Harnessing more than seven years of experience as a results-oriented digital and product marketing strategist, I am adept at steering teams, forging robust client connections, and surpassing corporate objectives. My proficiency in digital strategy, product and project management, and content optimized for SEO empowers me to craft high-impact marketing strategies that consistently deliver outstanding outcomes.
Location: Toronto, Canada
Email: [email protected]
My Skills 02.
Personal Skills
95
Project Management
90
Leadership & Mentorship
90
Team Management
90
Communication
Professional Skills
85
Problem Solving
90
Conflict Management
90
Team Work
95
Stakeholder Management
Tools & Certifications 03.
90
PMP®
80
Google Analytics & Search Console
80
HubSpot
85
Google Ads
86
SEMRush
89
Ahrefs
95
Keyword.com
90
Unbounce
87
JIRA/Confluence
96
ActiveCampaign (CRM)
92
Convertflow (CTA)
75
MailChimp
81
Local Viking
74
Canva
84
Buffer/HootSuite
85
Asana
My Expertise 04.
Digital Strategy
Create comprehensive digital quarterly marketing strategies with traffic and lead projections
SEO Content Strategy
SEO focused content creation plan for both Service pages and Blogs to rank content organically on Page 1
Local SEO Strategy
SEO Strategy for business/services that are location specific to rank organically and locally
Project Management
Establish protocols and SOP’s for projects with budgets and timelines and executed with agile methodology
Web-Dev Projects
Conversion focused wireframes and layout, landing pages, documentation & project management
Product Marketing
Strategy, marketing asset creation, sales enablement, budgeting, GTM, fostering partner relationship with Salesforce and product demos
Vertical Expertise 04.
1
Tech Firms, AI and SaAS
2
Real Estate & LAW Firms
3
Retail & LifeStyle
4
Healthcare
WORK Experience 05.
-
Oct 2021 - Present
OSF Digital Product Marketing Specialist
Budget optimization Reduced paid media cost per lead by 33% by overseeing resource allocation within paid media. Pioneered GTM for SaaS Created GTM’s for 14 SaaS products North America and Europe. Competitive Landscape, Positioning and Messaging
Applied market insights and research to develop distinctive messaging and positioning strategies, effectively distinguishing our brand in a competitive Salesforce marketplace.End-to-End Product Management: Owned end-to-end management of new features/product launches, including communications, content creation, and marketing materials, and case studies.Empowering Sales & Customer Success Teams: Developed sales enablement tools including battle cards, sales presentations, positioning documents/FAQs, and more. -
March 2021 - Oct 2021
Jumpfactor Marketing AgencyHead of WebDev Division
Protocols and SOPs Established protocol and SOP’s for project-based website implementation. Under Budget and within Timelines Successfully delivered 17 Websites with 24% increase in conversion within timelines and under budget Project Management Managed quality assurance, proofing and budgeting along with timelines.
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March 2020 - March 2021
Jumpfactor Marketing AgencyProject Manager
Team Management Project managed 4 teams with a monthly recurring revenue of $500,000. Efficient Marketing Project Management Managed effective marketing project tracking & coordination. Managed and was responsible for maintaining and improving team performance on following SOP and fostered new junior account staff on project execution and client relationship development. Proactive Issue Resolution and Collaboration Proactively raised resource constraints and project issues. Establishing robust collaboration with critical project stakeholders to pinpoint interdependencies. Quality Assurance and Budget OversightOversaw quality assurance, proofing, and budgeting while demonstrating strong time management skills.
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Sept 2018 - March 2020
Jumpfactor Marketing AgencySenior Strategist
Project Management Managed 12 clients with an average MRR of $85,000 and an average NPS of 9/10. Quarterly/ Annual Strategy Create and execute quarterly and annual digital strategies including overseeing budgets, milestones, obtaining approvals and collecting assets. Content SEO Strategy Increase in organic traffic by 82% in 6 months through SEO optimized content and moving 81 keywords to top 3 positions on Google. 360 Degree Marketing Multi-pronged marketing approach- Ads, SEO, Social media, Inbound and Outbound Marketing.
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April 2016 - Sept 2018
Digi Leader StudiosMarketing Strategist (Associates)
Paid Campaigns Set up, managed, and maintained PPC campaigns for clients and saved costs by 21% through campaign optimization. Social Media Marketing Strategized and executed successful social media campaigns that yielded an engagement of 500x with some clients.
Education 06.
-
2014 - 2016
MBA
De Montfort University, Leicester
-
2010 - 2012
MSc International Economics
Unniversity of Sussex, Brighton
Fun Facts 07.
84
increase in Lead Generation
81
Keywords to Top 3 Positions on Google
9
Average NPS Score
82
Increase in organic Traffic in 6 months
Testimonials 08.
Ramona Hognogi
Head of MarketingAruna brings considerable industry and marketing expertise to the table. She is always on the cutting edge of the online marketing industry and her level of intellect regarding the marketing industry is unmatched. Aruna knew her market and product inside out, and where she did not know the answer she would always come up with a solution. She also has a creative eye and is often forthcoming with marketing campaign ideas for taking her products to market.
Colin Howard
Product MarketerAruna is a highly organized, strategic and experienced Product Marketer. Furthermore, she is collaborative, and performance-driven making her a highly valued member of the PMA team and the larger cross-functional team. Aruna utilizes her product marketing toolbox to thoughtfully position her portfolio of products, craft messaging that resonates with her audience and prepare the sales teams to increase product adoptions and add additional value to OSF's service offerings.
Dana Balta
Delivery Center DirectorIt is my pleasure to endorse Aruna for a Product Marketing Specialist role. Aruna has an outstanding ability to collaborate with cross-functional teams and develop effective marketing strategies leading to seamless product launches and successful marketing campaigns that resonate with the target audience. Her expertise in creating compelling product assets and managing AppExchange marketplace listings has been invaluable in supporting sales enablement efforts. I have been impressed by Aruna's attention to detail and has consistently demonstrated a passion for the product and a commitment to delivering results.
Jolene Warner
Marketing StrategistI’ve had the amazing opportunity to work beside Aruna, an incredible and multitalented individual. Her passion, dedication, and leadership makes her an incredible asset to any team. She has an uncanny ability to pick up and adapt to anything, and is always eager to learn more.
David Gordon
Professor of MarketingAruna is an incredibly bright, professional, and intuitive person. Her business project achieved the highest grade of my cohort. Her work demonstrates a depth and breadth of reasoning and knowledge, and I have no reservations in recommending her for future projects.
Yogesh S
Growth MarketerAruna is very detailed-oriented and produced good results for us. She shown great enthusiasm towards learning, understanding and implementing her knowledge on project assigned. She is quite punctual with respect to time and commitments given by her.
Gyanesh
Senior ManagerBest thing I liked about her that she was quick learner and very enthuastic with perfection in work. Once any work given to her then she will ensure that it will be completed without any error and update will be share to all relevant stake holder.